For founders & finance leaders
Numbers tell stories. We help you read them.
Data-driven insight, smarter decisions, financial success. When you need a clear head on the numbers — not another report to file — this is where twenty-five years of pattern-recognition earns its keep.
Where we help
Advisory that produces decisions
Business intelligence
Dashboards and analysis that surface what’s really happening, so you lead with evidence rather than instinct.
Growth advisory
Expert guidance to identify opportunities, tackle challenges, and reach long-term goals with the numbers behind you.
Fractional CFO
Senior finance leadership without the full-time cost — for the inflection points where judgment matters most.
Process optimisation
Sharper, more efficient finance operations, so the function scales with the business instead of slowing it.
How it works
A consulting engagement, plainly
Discovery
A structured conversation about your situation, your goals, and the decisions in front of you.
Diagnosis
A focused analysis with clear deliverables — what the numbers say, and what they don’t.
Recommendation
Concrete options with their trade-offs laid out, so you can choose with confidence.
Implementation
Optional ongoing support to put the decision into practice and hold it to its results.
Who you work with
Twenty-five years of judgment, on your side of the table
Consulting at Gusto is led personally by Bala. The value isn’t a template — it’s a quarter-century of seeing how businesses actually succeed and stumble, brought to bear on your specific question. You get candour, clarity, and a plan you can act on.
The team’s accessibility and the precision they bring to every financial situation is what clients name first.
Questions
Before you engage
Is this a one-off or an ongoing engagement?
What will I actually walk away with?
How is pricing structured?
How confidential is this?
Let’s think it through
Bring us the question that’s keeping you up
One conversation is often enough to see the shape of the answer.